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As Burns puts it in I Want My MTV, “It’s a simple idea, which is why a lot of people take credit for it.”Īs for Bon Jovi, “Someone very smartly at MTV used that as a way to promote Unplugged, which was only a month from taping,” says Alex Coletti, one of the show’s longest-tenured producers and showrunners. Nothing about this project, of course, would stay modest for long. But as recounted in Rob Tannenbaum and Craig Marks’s excellent 2011 oral history I Want My MTV: The Uncensored Story of the Music Video Revolution, the show, originally created by Jim Burns and Bob Small, was already in production by then, as a more modest acoustic hootenanny with more modest stars. The industry lore is that Unplugged was inspired by Jon Bon Jovi and Richie Sambora’s appearance at the 1989 MTV Video Music Awards, howling through “Livin’ on a Prayer” and “Wanted Dead or Alive” while strumming not-at-all-gaudy acoustic guitars. They’ll also tell you lots of stories about how much fun it was to do that.
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But the producers and directors of the original series will tell you that Unplugged is not quite as simple as handing rock stars acoustic guitars and pointing a camera at them. It’s MTV’s latest attempt to turn its storied past into its vibrant future. But Friday night marks the debut of a more official Unplugged reboot, turning over its first installment to Vine phenomenon turned semi-legit pop star Shawn Mendes. The show never quite disappeared, popping up sporadically in the past decade or so to showcase the likes of Florence + the Machine or Miley Cyrus. And it scored mid-period Album of the Year Grammys for both Clapton and, why not, Tony Bennett. It inspired breakthrough moments for everyone from Pearl Jam (see Eddie Vedder scrawling “PRO CHOICE” on his arm during a manic “Porch”) to Maxwell (whose harp-driven version of Kate Bush’s “This Woman’s Work” is an all-universe highlight). It generated unlikely radio hits (see 10,000 Maniacs covering “Because the Night”). Hatched in 1989 with a deceptively simple premise-big stars play their big hits, stripped down and acoustic-the show was a massive ’90s phenomenon that, unlike many other ’90s phenomenons, has modestly endured since.
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MTV Unplugged, one of the channel’s most prestigious franchises, helped launch a few careers and revitalized quite a few more. Alex Coletti, ‘MTV Unplugged’ producer and showrunner Unplugged was created by Robert Small and Jim Burns.“Remember: The word unplugged was not in the lexicon. Jac Benson II, Joanna Bomberg, Doyle and Garrett English are executive producers. Unplugged debuted in 1989 and has featured performances from artists like Nirvana, Jay Z, Eric Clapton, Bob Dylan, Bruce Springsteen, Tony Bennett, Mariah Carey, Katy Perry, Lil Wayne, Adele and Florence and the Machine. On a recent press call, Cyrus hinted that though the tour features a 90-minute set list featuring many of her Bangerz tracks, she said she would preserve the acoustic section of previous tours, which “can go for as long as I want,” depending on the city and the audience. PHOTOS: Miley Cyrus, Selena Gomez and Robin Thicke Fire Up Z100’s Jingle Ball Cyrus will kick off a 38-city tour on Valentine’s Day in Vancouver. Singles “We Can’t Stop” and “Wrecking Ball” topped the charts worldwide. and topped the iTunes chart in more than 70 countries. 1 on the Billboard Top 200 and Digital Album charts in the U.S. I can say that this will easily be one of the most memorable Unplugged performances to date.”Ĭyrus’ latest album, Bangerz, debuted at No. “Miley’s vision for the performance is like nothing we’ve ever seen.
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“The Unplugged stage has been home to some of the most iconic live performances of all time,” said Amy Doyle, executive vp music and talent programming strategy for MTV.
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